We think fresh is best. But to fight food waste, we need to think again
There’s a simple step consumers can take to cut waste: Rethink “fresh.” It’s a word we associate with food that’s wholesome and good-tasting. And there’s no argument about a just-picked tomato or a just-caught striped bass; those are the tastes that drive me to grow tomatoes and catch fish. But most tomatoes and fish don’t come to us just-picked or just-caught. They come to us after having been picked or caught, packed and shipped, warehoused and displayed. Because “fresh” signifies “perishable,” especially when it comes to produce and seafood, there’s a lot of waste in that system. [node:read-more:link]