Philadelphia’s Soda Sellers Say Tax Has Reduced Sales by as Much as 50%

Philadelphia’s six-week-old tax on sweetened beverages is already taking a toll on drink distributors and grocers, with some reporting sales drops of as much as 50 percent. “In 30 years of business, there’s never been a circumstance in which we’ve ever had a sales decline of any significant amount,” said Jeff Brown, chief executive officer of Brown’s Super Stores. “I would describe the impact as nothing less than devastating.”