How difficult is it to export internationally? Here’s one California business’ experience
In the cutthroat competition for supermarket shelf space, rivals had edged his high-protein, gluten-free, California-made nutrition bars out of a major American grocery chain. Dorf’s company, PureFit, had just three employees and under $10 million in sales, “but we didn’t curl up in a ball,” he recalled. “We kept fighting. We realized, there’s a lot more opportunity outside the U.S.” Today, PureFit exports to 20 countries from Switzerland to Singapore. [node:read-more:link]