The two largest U.S. consumer populations — baby boomers and millennials — view food differently and have different priorities when it comes to buying food. The International Food Information Council (IFIC) Foundation dug deep into what baby boomers think about food and nutrition in the 2016 Food and Health Survey. When it comes to perceptions of healthfulness, baby boomers are more likely than millennials to rate whole grains (80 percent vs. 70 percent), protein from plant sources (75 percent vs. 63 percent), and omega-3 fatty acids (71 percent vs. 59 percent) as healthy. Boomers are more likely than millennials to be interested in health benefits associated with foods such as weight management, cardiovascular health and digestive health. Millennials are more likely to be interested in benefits such as mental health, muscle health and immunity associated with foods.