Consumers are expressing more interest in knowing how their food is handled, what is in it and where it comes from. Dairy farmers care about their cows and are passionate about their work. People in the dairy industry know how hard farmers work to have healthy and well cared for cows; the problem is it is one of the best-kept secrets from the rest of us. One way the dairy industry is striving to ensure excellent animal care is the National FARM Program. FARM stands for Farmers Assuring Responsible Management. FARM was developed by the National Milk Producers Federation with support from the national dairy check-off, national beef check-off and Dairy Management Inc. to demonstrate that dairy farmers are dedicated to providing the maximum level of animal care and milk and meat quality. In the United States, 98 percent of the milk supply is enrolled in this program. The FARM program works by providing animal care guidelines that dairy farmers must follow to participate in the program.