If you have been reading my blogs this year, you know that I am distressed over the switch to marketing issues that simply pander to public perception. Before I write another word, I want to clearly state that I completely understand the need to supply what your customers want. I am a big fan of choice in the market place and believe that there is room for virtually all niche or specialty products along with the more commonly produced products.
Nevertheless, I have been having fun with some recent marketing ideas that I first thought of as “silly.” The first was a Facebook post, “buying chicken labeled no hormones added was like buying water labeled wet.” Is that just silly or a clever way to get the message out that could open the door to a factual discussion? Then, last week, I saw another post that read, “I cannot decide whether to inform my friends about the safety of GMOs or label water as GMO free and get rich.” That one made me laugh so loud I startled my dog. Maybe humor is the mechanism that will work.