With sales falling, pork rebrands in quest for bigger slice of the market

You remember the old ad campaign “Pork. The Other White Meat,” right?A lot of people do. For the pork industry, that’s a problem.The best-tasting pork chops, it turns out, aren’t the really pale, lean ones. They’re a darker pink color, marbled with fat.The famous ad campaign, launched in the low-fat ’80s by Omaha-born advertising firm Bozell, did almost too good of a job positioning pork as a lean meat, industry leaders now say.The fact that consumers still seek out whiter cuts — and then tend to overcook them into dry, white hockey pucks — contributes to falling sales of fresh pork among today’s flavor-seeking consumers. Of particular concern is consumer lack of interest in the pork chop. A slice of the pork loin, the pork chop ought to be a star, the way a steak is tops with beef.