This first of a three-part introspective series for communities takes a serious look at why Iowa's rural population continues a downward spiral and the personal responsibility we all have to grow. The article was originally published in the October, 2016 issue of "Iowa County," a monthly publication of the Iowa State Association of Counties. * Today's column is a "state of the state" of much of rural Iowa, and suggests questions and topics citizens should be discussing among themselves and with their elected officials. The accompanying pyramid emphasizes that most business/job creation takes place in new and expanding existing businesses, not on "chasing smokestacks." * The second will look at healthcare and what may be happening in your local hospitals and medical facilities, a sobering snapshot of rural healthcare in America. It will also share 10 solid strategies for rural to grow. * The final article commends collaboration by working together on public issues and opportunities with BIG vision. It describes the need to eliminate "silos," between organizations, agencies, departments, communities, and offers six markers of success. An illustration of what can happen when business ideas are supported -- or not -- concludes the series.