Market forces have afflicted farmers in practically every commodity. Some farmers have drawn from their bank accounts and tried to persevere. Some have sold their animals and switched to other types of farming. Others have left the industry. As farms evaporate—Rock and Walworth counties have lost dairy farms every year since at least 1975—rural businesses that rely on farmers are feeling the impact.“I think it’s simple as driving down the road,” McMahon said. “Count how many dairy farms used to be a dairy farm. Right now, there might be horses in that pasture. It’s obvious that was a barn. There’s nothing there now. It is that simple.“How has it affected? Well, they’re just gone.” Even some of Beeler’s farmer customers who have no debt are struggling. They’ve had difficulty competing with enormous operations that have indirectly forced small farms out of business, she said.Those massive farms, some of which have out-of-state owners, often aren’t buying from local feed stores or implement dealers. They aren’t having a beer and burger at the tavern down the road, Wisconsin Farmers Union President Darin Von Ruden said.“The bigger issue is the number of dollars leaving communities when small farms disappear. They’re not spending those dollars locally anymore,” said Von Ruden, whose union district covers Rock County. “That farm is probably banking out of the area or maybe even out of the state. And buying a lot of their commodities directly out of shipping terminals instead of buying from a local supplier.”