Re-imagining the future of poultry through innovation

Growth in poultry farming has been relentless. In fact, despite the continued preference for pork in Asia, current growth means that global chicken meat consumption will exceed that of pork by 2022, making it the number one meat globally. Egg consumption continues to grow as well because eggs are inexpensive, mild-tasting and are easy to process and include in other foods. Universal acceptance by almost all cultures and all religions ensures that poultry will continue to prosper. In the next 30 years, we will see another 3 billion people inhabit the Earth, and the middle class of urban dwellers will continue to rise. Poultry farming must respond. Farmers must farm data, not just chickens, and in doing so, harness new digital technologies and information to improve efficiencies and respond to the growing requirements of proactively engaged consumers.