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Poultry company loses a customer because of these labels

I may have to start buying that grocery off brand since the kind carried at the gas station recently switched their labeling, marketing, and packaging to bombard consumers with misleading claims that I just can’t support and won’t purchase. Let’s break them down one by one, shall we?  1: Non-GMO. GMO or GE grains allow farmers to be more sustainable by growing more crop on less land while using less pesticides, tillage, etc. Furthermore, everything we eat has been modified in some way, so the term “GMO” is somewhat scientifically meaningless. GMOs do great things for farmers and the planet though, so this is just a marketing ploy used to mislead and sell a product which is generally worse for the earth. 2: Raised with no antibiotics ever. OK, that’s admirable and commonplace nowadays. However, antibiotics can play a very important role in animal health and shouldn’t really be demonized. Would you withhold medicine from a sick pet or child? No, and we shouldn’t be cruel to livestock either. Also, if antibiotics are used, the animal must go through a withdrawal period before they can legally go to market, so all meat is actually antibiotic free.3: Never fed animal by-products. Chickens are not vegetarian by nature (they are omnivoires). They’ll eat anything that crosses their path, and a majority of livestock receive a grass- or grain-fed diet regardless, so this is pretty much a moot point.4: Family owned and operated. Well, 99 percent of farms in the U.S. are family owned so … again, a moot point.

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Ag Daily
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