Opinion: Agriculture should dig deep into social purpose

While purpose-driven organizations can't be manufactured and must be rooted in authenticity, there are tools to help define an organizational purpose. In our view, there could be no better sector suited for purpose-driven planning than agriculture. After all, food - healthy and sustainable food - is the foundation not only for health and wellness, but also for allowing people and societies at large to thrive. Add to that a growing food culture, and the opportunity is ripe for purpose-driven food and agriculture organizations.