Non-GMO feed a growing factor for meat, dairy consumers

The “non-GMO” label is no longer something that some consumers seek for only plant-based products. That label is now also being sought for animal-based products such as meat, poultry and dairy foods. She showed a picture of one milk carton on which the label promoted the message that GMO feeds were not used for their cattle, and that milk product was not found at a higher-end grocery store that focuses on “natural” foods. Instead, it was seen on the Walmart shelves.“What’s most interesting about this is that milk is from Wal-Mart, so this isn’t just products that are sold at a significant price premium, but ones that are everyday value for everyday consumers,” Dornblaser said.Similar labels are also seen appearing in many other grocery stores as well, she added.