Broadband Access: We are all in the middle of somewhere

Fast Internet access is the critical element in building healthier rural economies that create opportunity and improve quality of life. Here are some ways to get your community focused on the need for speed. Lack of Leadership is a deal breaker. Transitioning to the digital age implies change, and many rural communities are not thrilled about change. It is critical to have at least one trusted local champion. The local champion or champions should introduce the concept and work with the community to drive the efforts. [USDA] Extension [Service] and other partners should step in when needed to educate and support, but the community should be the driver.In my experience, rural communities have recruited and/or partnered with local champions in different ways. In some, the mayor is the main driving force. In others, it is the local chamber of commerce or economic developer. Extension personnel have served as the main change agents in other communities. One rural community even formed an “intelligent community” council consisting of five to eight community leaders. If the will and motivation exist, ways to get things done will be found.