As a branch of the American Dairy Coalition (ADC), the Protecting Milk Integrity Initiative works to advocate for the proper use of federally standardized terms established for the word “milk” on product labels. In an effort to provide clarity and consistency for consumers across the nation, ADC is urging the FDA to stop allowing the wrongful use of the word “milk” in branding on non-milk, plant-based alternative products. It is time to end this confusion and protect the nutritious, wholesome and pure reputation of milk that is confirmed in the current FDA Standard of Identity. ADC is urging the FDA to stop allowing the wrongful use of the word “milk” on non-milk, plant-based alternative products labels. In an effort to end confusion and protect the nutritious, wholesome and pure reputation of milk, ADC requests the administration upholds the current standard of identity for milk. The dairy industry is encouraged to submit their individual comments to FDA. Here's what you need to do:1. Submit your comments here. The deadline is October 11th, 2018. You can view a comprehensive list of talking points here.