Chipotle Must Face Class Trial Over ‘GMO-Free’ Deception Claims

Chipotle Mexican Grill, Inc. customers in Maryland, California, and New York head for trial in a class suit alleging the fast-casual restaurant chain deceptively markets food as GMO-free. A ruling by the U.S. District Court for the Northern District of California, which certified three separate classes and denied the company’s motion to throw out the case, was notable in important areas of class action and consumer law.The ruling “was without a doubt a victory for Chipotle consumers,” Laurence D, King of Kaplan Fox & Kilsheimer LLP in San Francisco., one of their attorneys, told Bloomberg Law.“Plaintiffs have maintained from the outset that Chipotle’s ‘non-GMO’ campaign was false and misleading, he said.