Late last month, the U.S. Department of Agriculture announced plans to add $600 million to fund e-Connectivity, a pilot program aimed at bridging the rural digital divide by improving broadband internet access for American farmers. But the rural digital divide is wider than ever, as farmers struggle to run tech-dependent businesses without broadband. According to a 2016 Federal Communications Commission (FCC) report, 39% of rural Americans don’t have broadband internet access but Daiquiri Ryan, a policy fellow at the non-profit Public Knowledge, says that number is almost certainly inaccurate.“All of that data that the FCC collects...is self-reported by internet providers and it’s only done by the census block, [which] means if one person on the census block is served by that provider...the entire census block is considered served.” But in very rural, sparsely populated areas, says Ryan, that one house with service might be the only one with actual service for miles, so when the entire area of the map shows up as served, it’s not an accurate picture.