Perdue advised to change or remove Harvestland ads

Company says it doesn’t feel the ads misled consumers into thinking all Perdue chickens are raised using organic methods and is appealing National Advertising Division’s decision.NAD, a unit of the advertising industry’s system of self-regulation that is administered by the Council of Better Business Bureaus, stated that it found advertisements for Harvestland to be potentially misleading to consumers who might think that all Perdue chickens – not just those raised for the Harvestland Organic label – are raised using organic farming methods.The ads in question do display the Perdue Harvestland label on the side of barns, on the screen of a tablet and in a logo at the end of the commercials, but the Perdue Harvestland Organic brand is not specifically spoken. However, in the ads, a voiceover message states: “Perdue, raising more organic chickens than anyone in America.”