Raised-without-antibiotics (RWA) programs for cattle production have become increasingly popular with consumers. However, when an animal in one of these programs needs antibiotic treatment for an illness or injury, they typically cannot stay in this type of marketing program. “As this segment of the cattle industry develops, producers and processors have looked to the bovine veterinary community for guidance on structuring these programs to both meet the needs of consumers as well as the cattle in our care,” says Dr. Brandon Treichler, chair of an American Association of Bovine Practitioners (AABP) task force that addressed RWA programs from a cattle care standpoint.