Animal welfare vs. animal rights: combating activist groups

Activist organizations continue to push for an end to animal agriculture, so awareness of this agenda and knowing how to promote the truthful message about how food is produced is key. Consumers crave information about how the animals they eat are raised and where their food comes from, but unfortunately they frequently turn to Google, getting answers from animal activist organizations rather than directly from the farmers and ranchers who care for these animals and the companies that produce the food.