'Clean eating' has become such a sham that fast food chains are pushing it

None of the aggressive, judgmental pitches of the movement have ever been proven. The power of its association with the economic elite has, though. Fast food marketing itself as “clean eating” has got to be one of the more curious phenomena of our brave new world. A descendant of the American organic movement from the 1970s, it is now being sold with particular gusto by “fast casuals” like Panera and Chipotle as a way for consumers to forego factory foods, which are increasingly seen unhealthy, undesirable “poor people’s” food.