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How smart farms are making the case for rural broadband

New smart farm technologies can give America’s growers the ability to monitor crop conditions in real time, respond to technical problems before machinery breaks down in the field and consult with the world’s foremost agronomic experts with the push of a button. That is, as long as they’ve got five bars of service and plenty of internet bandwidth. If not, the smartest piece of technology isn’t worth its weight in good, quality fertilizer. And, according to Eric Lescourret, the Director of Strategic Marketing at AGCO Corporation, that dearth of rural bandwidth is the bottleneck that’s standing between American farmers and the next great breakthrough in agricultural productivity.“That’s the dilemma, that our farmers out there are collecting more data for every seed they plant than they can process,” Lescourret says. “All of them are located in rural areas, and the broadband infrastructure is not keeping up.” “There are a lot of areas that are very slow,” Lescourret says of AGCO’s use of Smart Farm technologies in rural areas. “We still have to rely on USB sticks to transfer data, and the reason is we don’t have cellular data coverage. If we don’t have it, we can’t transfer the data accurately.”And in a business like farming where hours and minutes can be the difference between success and failure, Lescourrett says having to hand deliver data from the farm site to agronomy experts could do more than endanger the source of America’s food crops-it risks the nation’s strategic geopolitical standing with its trade partners and competitors.

 

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Magic Valley
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