New Zealand producers frustrated by cage-free pledges

New Zealand’s egg producers have branded as “unfair” the recent decision by two of the country’s leading supermarkets to sell only cage-free eggs in future. Producers face financial ruin, and consumers will lose their preferred option for eggs.Around six months ago, national retailer, Countdown, announced plans to sell only cage-free eggs by the end of 2024 in the North Island and by a year later across the rest of the country. The move followed criticism that it’s undertaking to sell only its own egg brand as cage-free from 2022 did not go far enough.