Milk producers’ group goes after ‘deceptive’ non-GMO labeling

The National Milk Producers Federation’s “Peel Back the Label” campaign aims to combat “deceptive food labeling” from dairy brands like Dean Foods and Dannon — which have touted Non-GMO Project certification. NMPF President Jim Mulhern told Food Navigator that non-GMO sourcing methods are not more sustainable and that there are no safety benefits or nutritional differences from cows given conventional feed. He describes the companies as “playing upon food safety fears and misconceptions” in the report.“[M]y concern is that this kind of marketing threatens the use of technology that’s allowed farmers to use crop inputs that are much safer than what they were using 20 years ago,” Mulhern told Food Navigator. “You can reduce your fuel usage, make fewer trips to the field, do no-till farming, improve water quality and improve yield.”