Infarm wants to put a farm in every grocery store

Imagine a future where you go into a grocery store to buy some fresh basil, and, as you traverse the aisle, instead of polythene bags containing mass-produced snippets of the herb that have been flown in from thousands of miles away, in front of you are a stack of illuminated containers, each housing a mini basil farm. The plants themselves are being monitored by multiple sensors and fed by an internet-controlled irrigation and nutrition system. Growing out from the centre, the basil is at ascending stages of its life, with the most outer positioned leaves ready for you, the customer, to harvest.Now imagine no more, because, to paraphrase science fiction writer William Gibson, the farm of the future is already here, it’s just not evenly distributed. Infarm, a 40-plus person startup based in Berlin is developing an “indoor vertical farming” system capable of growing anything from herbs, lettuce and other vegetables, and even fruit. The concept might not be entirely new — Japan has been an early pioneer in vertical farming, where the lack of space for farming and very high demand from a large population has encouraged innovation — but what potentially sets Infarm apart, including from other startups, is the modular approach and go-to-market strategy it is taking.