Slower-growing broiler campaign summarized in 4 words

As animal rights activists are actively campaigning to get the U.S. broiler industry to transition into slower-growing breeds, their strategy can be summarized in four words, attendees at the Animal Agriculture Alliance Stakeholders Summit were told.Numbers. “I think when we look at broilers in particular, there’s a numbers game here,” Salois said, pointing out that the amount of chickens in the U.S. and the amount it takes to feed people are larger than the numbers associated with cattle or pigs. Words. “Slow-growth” resonates. It’s simple. It gets headlines.” Brands. Activists are going after the companies and their brands in their push for slower-growing broilers.