Study: Grocery shoppers 'not informed at all' by labels

Label Insight surveyed more than 1,000 consumers about their dietary preferences and how they use labels to make informed purchasing decisions, according to Label Insight. Of those, 67% said it was challenging to learn whether a food product meets their needs by simply reviewing the package label, and nearly half said they were "not informed at all" about a product even after reading the label. The survey found 98% of consumers believe it’s important to consider the ingredients in the food products in their carts. The report also showed about 50% of consumers are currently following a diet program.