Agriculture has a Communications Issue

The way farmers communicate with consumers is changing. For far too long, farmers have been apprehensive to talk about what they do, but Dr. Emily Buck, associate professor at The Ohio State University, says that approach is no longer working. “We are in an age today that consumers want to understand farming,” Buck stated. “And the way we are built we’ve just never really done that, so there’s a need for us to start telling those stories and sharing what we do on a daily basis because people don’t get a chance to see the things we see and why we do the things we do.”