By 2040, the number of electric cars in the world could reach 150 million, or even, if more ambitious targets for emissions reductions are adopted, 715 million. Not only would this mean a drastic reduction in the demand for oil, it could also mean a drastic reduction in the demand for biofuels such as ethanol. But the biofuel industry is not giving up without a fight. At the recent UN climate talks in Morocco, a consortium of 20 countries launched Biofuture, a platform designed to encourage the use of low-carbon biofuels, including the second generation of sugarcane cellulose-based biofuel. Brazil, the world's second largest producer of both ethanol and biodiesel (the U.S. is the largest) is leading the initiative.