Miracle-Gro®’s 2017 Rose Parade® Float ‘Everything’s Coming Up Roses’ Salutes America’s National Flower

As Miracle-Gro® prepares to return to Pasadena, The Official Rose & Flower Care Company of the Tournament of Roses® announced today details for its 2017 float. ‘Everything’s Coming Up Roses’, Miracle-Gro’s fifth Rose Parade® float entry, honors the Parade’s namesake and the most popular flower in backyard gardens – the rose.  Designed and built once again by Fiesta Parade Floats, all of Miracle-Gro’s past Rose Parade® entries have received awards, including the Governor’s Trophy for best depiction of life in California (2016); Isabella Coleman Award for best use of color in flowers (2015); Queen’s Award for most effective use of roses (2014); and Crown City Innovation Award for best use of imagination and innovation to advance float design (2013).  “This year’s parade theme: ‘Echoes of Success’ celebrates the selfless contributions of others and their inspirational gifts,” said John Sass, Vice President and General Manager of Miracle-Gro. “More often than any other flower, the rose is held as the symbol of life, love and beauty. Our 2017 float not only pays tribute to the very flower for which the Parade is named, we’re celebrating the success gardeners have achieved for decades with the help of our products.”