Genetically Modified Pink Pineapples Are Going On Sale In The US

riginally conceived to make crops more resistant to insects or viruses, genetically modified foods are almost unavoidable these days. We all know about Monsanto’s infamous GMO corn and bionic soybeans but today, there’s a new tampered food item in town. This time around, US food production company Del Monte has been fiddling with the DNA of pineapples. No, not to boost crop production or protect it against disease, but simply to turn it pink. Dubbed the Rosé, or Ananas comosus, the pineapple has been genetically engineered to boost its lycopene levels, the pigment that makes tomatoes and watermelons red. While Del Monte has been working on the project since 2005, it only received approval from the US Food and Drug Administration last week. Soon, the “pinker and sweeter” fruit will be arriving to supermarkets across the country.