AVMA has now partnered with Bernstein Crisis Management, Inc. to provide a 24/7 hotline to assist our member veterinarians and clinics who face attacks and cyberbullying. Members calling the hotline will receive up to 30 minutes of actionable consultation with an experienced crisis management team at no charge to you. If you need additional help, you can pay for additional consultation at a significantly discounted rate, as an AVMA member. Your online reputation is part of your overall reputation, and preventive care is just as important for your practice’s online health as it is for your patients’ health. Monitoring and early response can help prevent the crises that arise from overlooked problems that escalate.