The adoption of new technologies, including GM, may be crucial in making agriculture more sustainable, a leading food policy expert has claimed. Jack Bobo, chief communications officer for US biotech company Intrexon, said agriculture is having the most negative impact on the planet and yet there is nothing more critical to human survival. Resolving this contradiction was perhaps the greatest challenge of the age, he said. “The reality is that much of the beer, wine and cheese in Europe is produced with GMOs, it’s just that Europe’s labelling laws don’t require it to be labelled,” he said.