Setting sights on bison

Dan O’Brien, owner of Wild Idea Buffalo Co., has used his experiences in cattle ranching, nature conservancy and academia to create a unique livestock production business model that not only addresses animal welfare, but also land conservation and bolstering the historic American bison herd back to its once thriving state. Mobile slaughter coupled with a marksman carrying a 30-06 rifle with a special cartridge, work in conjunction to produce and process 100 percent grass-fed and stress-free bison, but that’s just a piece of O’Brien’s overall vision.