Humans have a habit of stalling their own progress. From coffee to mechanical refrigeration to genetically altered food, history is littered with innovations that sparked resistance before becoming fixtures in everyday life. In hindsight, opposition to innovations such as mechanical farm equipment or recorded music may seem ludicrous. But the past 600 years of human history help explain why humans often oppose new technologies and why that pattern of opposition continues to this day. Among Juma’s assertions is that people don’t fear innovation simply because the technology is new, but because innovation often means losing a piece of their identity or lifestyle. Innovation can also separate people from nature or their sense of purpose — two things that Juma argues are fundamental to the human experience.