Sanderson calls antibiotic-free chicken a 'gimmick'

Sanderson Farms is going on the offensive against consumer perceptions antibiotic-free birds are better than conventionally raised animals. Sanderson Farms wants consumers to know the truth about chicken. On August 1, the Laurel, Mississippi, integrator announced the launch of an advertising campaign taking on the concept that broilers treated with antibiotics are inferior to antibiotic-free birds.