More Americans than ever say they want sustainable food. According to a 2018 survey conducted by the International Food Information Council, 59% of American consumers said they care about whether their food is grown sustainably. But much like “GMO” or “natural,” sustainability can be a murky term with no clear definition. Now, two stalwarts of the ‘Big Food’ landscape are working to clear up that murkiness with a “Turbo-Tax style” software platform aimed at getting farmers to grow their crops more sustainably.
Article Source:
Forbes
category: