N.H. Agriculture Proposes 'New Hampshire's Own' Dairy Label

The New Hampshire Department of Agriculture, Markets and Food wants to create a new label for New Hampshire milk to help keep local dairies afloat. Agriculture Commissioner Shawn Jasper is working with Gov. Chris Sununu and lawmakers on a House bill to create the program, called the Dairy Premium Fund.Gallons with the “New Hampshire’s Own” sticker would carry milk from New Hampshire farms, and would cost an extra 50 cents for customers. Some of this would go to advertising the new brand, but most of it would go back to farmers voluntarily participating in the fund.Jasper says the bill is in response to the nationwide decline in dairy revenue and dairy farms.“We’re down to under a hundred that are shipping milk in New Hampshire, and I’m aware of another three or four that will be gone by April,” he says.