New Mexico Bill Would Ban "Milk" On Non-Dairy Products

State Senator Cliff Pirtle (R-Roswell) wants to end the misrepresentationf plant based "milk" products.  His SB 161 calls for the end of the mislabeling of beverages as “milk” when they don’t have cow or goat milk in them. Senator Pirtle said the cartons in the dairy section of products called soy milk, almond milk and silk milk  are confusing to the public because they think they are milk and they are not.  He is asking that in New Mexico there be more truth in advertising and these beverages be labeled something as such “imitation milk.”