New dairy effort undeniably interesting

Called Undeniably Dairy, the website and campaign combine facts and features about all things dairy.Up to this point, the industry’s efforts to set the record straight have met with varying degrees of success.A new effort aims at improving that record.It’s called Undeniably Dairy and combines some new features and others that have been around for awhile that are upbeat and non-defensive. Some are informative, and others are just for fun. They avoid the air of self-righteousness and, in sum, portray dairy farms as the fascinating places they are.For example, a news story last winter mentioned that Skittles are fed to dairy cows. A video featuring dairy farmer Laura Daniels on the Undeniably Dairy website offers a complete and science-based explanation that leaves viewers with only one question, whether cows like Skittles or Gummy Worms best.FYI, the sugar in the candy is fed to cows in small portions in their winter rations to help them digest their feed.