A New Commitment to Precision Conservation on America’s Working Lands

Farmers are leading stewards of the land and water, making conservation decisions that impact almost 1 billion U.S. acres every day. Farmers understand the importance of habitat for wildlife and outdoor recreation, and they know firsthand the critical role productive land plays in economic success.
The intersection of conservation, wildlife habitat and productive farmland is familiar territory for Pheasants Forever, including its quail division Quail Forever. Their commitment to stewardship is shared by Land O’Lakes SUSTAIN, a business unit launched by Land O’Lakes, Inc., America’s third-largest farmer-owned cooperative, to focus on supporting farmer-led stewardship through Land O’Lakes’ trusted ag retailer network that reaches nearly half of all U.S. harvested acres.The collaboration will aim to advance working land stewardship using the Truterra™ Insights Engine – a first-of-its-kind digital platform that allows farmers to model, plan and execute stewardship practices targeted to every farm, every field and every acre. Farmers turn to ag retailers every day for expert advice on both profit potential and natural resource stewardship. The new collaboration announced today aims to amplify the on-farm benefits of precision conservation, building on the world-class expertise ag retailers deliver to the farm gate.