Just when it seemed people were growing more detached from farming, "Generation Yum" delivers a surprise

Young people are living up to the "Generation Yum" label coined by author Eve Turow with their connection to the people, places and practices that raise our food—according to new research from Cargill. In its latest Feed4Thought survey, Cargill found that twice as many young respondents (18 – 34) in the U.S. and China reported knowing a livestock or seafood farmer compared to those over 55—with similar trends in Mexicoand France. And while 81 percent of 18-to-34-year-old Chinese participants said they have visited a livestock or seafood farm during their lifetime, only 50 percent of their older compatriots had. Young respondents in every country surveyed were more likely to have visited a farm than those over 55, despite the fact that, globally, there are fewer farmers to know or visit today than there were a generation ago.