Human-centered design is key to forming partnerships for large-scale conservation succes

To recruit more fishers to help with marine conservation, cast a wider net. New findings question previous assumptions in the field that the payments themselves are the most effective motivator of participation. "Similar to the way consumers make purchasing decisions, voluntary conservation programs are value propositions," said Josh Donlan, founder and director of Advanced Conservation Strategies and co-author on the study. "While payments are important, fishers also consider other costs and benefits they expect to occur and then decide whether their overall wellbeing would be improved."The human-centered design approach works by attracting fishers who may be otherwise uncertain or unenthusiastic about the payment program. Their study found that desirable programs were better able to attract fishers who thought the program was a good idea, but who might have low trust that the conditions exist to make it happen. They also found that fishers who were not sure it is a great idea were more willing to participate based on program adjustments like shorter enrollment periods.