The Humane Society of the United States (HSUS) said today it is launching a new TV ad campaign aimed at getting McDonald’s to improve its welfare standards for the broilers that are raised and processed for the restaurant chain’s various chicken menu items. The 30-second spot, which depicts chickens “genetically selected to grow too large and too fast” experiencing “abuse and suffering” on “factory farms,” will reportedly air in the Chicago market, McDonald’s home base.
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