How poultry companies are using evolving TV advertising formats

There is no doubt in my mind that television advertising has contributed to the gap between consumers and the source of their food.  The primary reason is that showing a steer to sell steaks is not a great marketing strategy.  Most commercials for meat products don’t use live animals but when they do it is usually a cartoonish approach.  Only occasionally do we see realistic videos or photos of live animals.  We know that humor will get a commercial watched.  The latest Perdue commercials use humor after a serious message while Sanderson uses humor to present the serious message.  I have no idea which will be the most effective as the messages are very different.  Perdue’s “no antibiotics ever” commercials take place in a broiler house with Jim Perdue and another person holding a bouquet of thyme in one and oregano in the other.  The birds, the lighting, the choice of locations where “windows” are visible.  I do not know if I’m seeing actual windows or fan panels, but I don’t think it matters as the average viewer will see windows.  The bottom line is that everything looks good.