Rural and small towns in the United States have higher rates of self-employment than their urban and suburban counterparts. More than that, the more rural the county, the higher the rate of entrepreneurship—and these businesses tend to be more resilient because of their engagement with smaller communities. This entrepreneurial spirit, paired with the continued expansion of broadband into rural areas, means that we're now seeing the beginning of what you could call a rural innovation renaissance: The opportunities brought by the digital economy are coming to rural America through remote work opportunities, collaborative technological endeavors, and innovation—led by rural entrepreneurs.