How can you get a millennial to change their mind?

You have likely heard a statement like, “Millennials care where their food comes from.” I have always been skeptical of broad statements like this. I actually think it is more accurate to say, “Millennials think they are supposed to care where there food comes from.” I think this is an important distinction, because the first statement implies a firmly held value and the latter implies just following the herd. I asked Richard Kottmeyer, vice president of agriculture and food at Luxoft, who is an expert in analyzing big data to predict trends, about millennials and their interest in how food is raised and prepared. He said it is possible to come up with general statements that typify what the typical millennial consumer might have regarding food. But, he said something else that I found a lot more interesting. Kottmeyer said that from studying how the typical millennial consumer gets their information from various sources -- which for this generation is primarily online -- he has figured out how millennials change their mind on a topic. He even offered to demonstrate the process for getting a millennial to change their mind: He said that all we have to do is give him the topic about which we want to change the millennials’ mind.