We live in an Instagram-ready, organic cold-pressed hemp milk age. To us, the word “farm” brings to mind a rustic (yet modern) retreat where a cornucopia of lusciously crisp fruit and vegetables are picked daily by weathered hands (body optional) and perfectly clean eggs are laid in perfectly clean straw in reclaimed wood barns with just enough dust in the air to create a flawless #nofilter “eggstra” special post. Obviously, some farming is growing fruits and vegetables. But consider your local grocery store. When we walk into the produce section (which is probably 1/5th or so of the store) 90% of what we can see was likely grown in either Florida, California, or abroad. California and Florida combined make up less than 1% of the total US Cropland. Thus, most farmers are not vegetable farmers. The vast majority of farmers are grain farmers- they grow corn, soybeans, wheat, or barley, which makes sense when we consider that grain is what makes up much of the other 4/5ths of the grocery store. It also makes sense because most of the US (and the world) simply isn’t fit for growing many of the fruits and vegetables we expect to be continuously available. Not only do fresh fruits and vegetables require warm weather, ample sunlight, and limited wind and pest exposure, they also require hand-picking which, in talking to farmers who couldn’t even find one hired man in their area to bring on part-time, is a laughable idea.