92-year-old company Elmhurst Dairy has not only closed down its dairy operation, but has opted for a full rebranding in order to focus on plant-based milks. According to Rise of the Vegan, the decision is based on a lack of customer demand, with CEO Henry Schwartz stating that "there isn't much room for our kind of business." As a result, Elmhurst Dairy has now become just Elmhurst and debuted its new line called "Milked" during the Natural Foods Expo West in Anaheim last weekend. The plant-based milks are described on the website as "minimally processed nutmilks" that are "just as nutritious and pure" as the company's "famous conventional milk," free of any "emulsifiers, thickeners, whiteners or frankenfood proteins."
Article Link:
Article Source:
Clearlyveg
category:
featured: