Court to test A2 milk health claims

FIGHT has erupted over the health claims behind the A2 protein in milk. The a2 Milk Company’s claim that its product is easier to digest because it contains only the A2 protein will be tested in court after it lodged a “misleading and deceptive” case against Lion Group in June for advertising on packaging that Pura and Dairy Farmers-branded milk “naturally contains A2 protein”. Lion launched a cross-claim last month alleging a2 had engaged in “misleading and deceptive conduct” and that its claims that consuming milk with only the A2 protein was beneficial “cannot be substantiated”. The case had its first day in court last week. The a2 Milk Company has managed to corner 10 per cent of the fresh milk market based on the claim the A1 protein can cause problems with digestion, eczema, allergies and even autism.